Whisker is thrilled to announce that we are an official partner of the Detroit Tigers, Detroit Lions, and Detroit Red Wings—and the first “official litter box” of any professional sports team!
This exciting multi-year partnership will give sports fans (and cat enthusiasts) a chance to see the Whisker and Litter-Robot come to life in all three Detroit stadiums, as well as on digital and broadcast platforms. In Comerica Park, home of the Detroit Tigers, Litter-Robot will be featured in right-center field.
"We are proud of Whisker's deep roots in Detroit, so naturally we wanted to partner with our hometown teams to celebrate and promote the spirit of our city," said Jacob Zuppke, President and CEO of Whisker.
“As a metro Detroit-based company, a partnership with two major sports teams that are ‘big cat’ teams [and the Red Wings] just makes sense, given what we focus on every single day: cats!” – Zuppke
National, local, and streaming visibility, in-venue placements, and strong out-of-home advertising opportunities in Detroit spurred Whisker’s newest investment in sports marketing, which includes a three-year deal with the Ilitch-owned Detroit Tigers and Detroit Red Wings.
"We are thrilled to partner with Whisker, a Michigan-based leader in cat care innovation," said Mike Singer, SVP of Corporate Partnerships for Ilitch Sports + Entertainment. "Together, we'll enhance the fan experience and promote pet well-being with exciting new initiatives."
The partnership also includes a two-year contract with the Ford family-owned Detroit Lions.
"The cat connection between us and Whisker is a fun one, but more than that, we are looking forward to a great season with Whisker as our newest partner," said Mace Aluia of the Detroit Lions. "Both of our organizations understand the importance of hard work and dedication, and we could not be happier to help support Whisker's ingenuity and celebrate another Michigan-based business."
These partnerships are a part of Whisker’s ongoing investments to support continued growth. We recently invested $3 million to renovate 37,500 sq feet of our 50,000 sq ft headquarters in Auburn Hills, Michigan. This investment includes a new research and development center, modern office space and seating for over 150 people, and an improved atrium. Since 2019, we have invested more than $20 million in our facilities in Michigan and Wisconsin.
Tune into a Tigers, Lions, or Red Wings game to watch Detroit—and Litter-Robot—blow the competition away!
